Smart moves in tough times: Digital tools for resilience and growth

It’s a challenging time for arts and culture organizations—shrinking budgets, shifting audiences, and a lot of uncertainty in the air. But not all the news is grim. In this session, True Tickets and the Dr. Phillips Center for the Performing Arts team up to share how digital tools and creative, thoughtful strategies are helping organizations increase revenue, reduce costs, and build lasting connections with audiences. From secure mobile ticketing to operational efficiencies to fresh engagement tactics, we’ll share real, practical examples that are helping arts organizations stay agile, sustainable, and mission-focused—without missing a beat.  

Key takeaways:

• Name and examine current financial pressures impacting arts organizations and the role of digital innovation in addressing them.  
• Learn how tools like True Tickets help cut costs, increase revenue, build better patron data, and deliver on audience growth.  
• Learn real-world strategies the Dr. Phillips Center uses to attract new patrons and new revenue, as well as improve efficiency.